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Teamspeak

WooCommerce Development Case Study

Psychotherapist Web Design Case Study

Psychotherapist Web Design Success Story

Creating a Warm, Professional Online Presence for Mental Health Services
Rachel Karnovsky, Psy.D.
100% Custom Design
3-Step Process Framework
Local SEO Optimized
FAQs On Every Page

The Challenge

Rachel Karnovsky, Psy.D., a clinical psychologist based near Madison Square Park in New York City, envisioned a website redesign that reflected her current practice, conveyed trust and warmth, and provided prospective patients with helpful, transparent information about her services.

The goal was to create an authentic digital presence that would resonate with potential clients while optimizing for local search visibility in the competitive New York City mental health market.

🎨 Professional Website Design

A welcoming, trust-building online presence for mental health services

Rachel Karnovsky Psychotherapist Website Design

🔑 Key Design Features

Professional Photography

Connected Rachel with a local NYC photographer and provided guidance to capture her in her element, showcasing her practice environment and Madison Square Park neighborhood for local SEO benefits.

StoryBrand Framework

Implemented a clear 3-step process on service pages that outlines the journey for prospective clients, making it easy to understand how to work with Rachel.

Strategic CTAs

Easy calls-to-action implemented throughout the site, ensuring visitors can easily schedule consultations at every touchpoint.

FAQ Integration

FAQ toggles and consultation forms added to nearly every page, addressing common concerns and improving SEO through structured content.

Approach & Process

Detailed descriptions of therapeutic approach and process, optimized for keyword targeting while providing transparency for potential clients.

Trust & Warmth

Design elements carefully chosen to convey professionalism while maintaining a warm, welcoming atmosphere that puts visitors at ease.

Our 3-Step Approach

1
The Challenges
Understanding Rachel's unique practice, target audience, and goals. Identifying the key elements needed to build trust with prospective patients while standing out in NYC's competitive mental health landscape.
2
The Solution
Creating a custom website that authentically represents Rachel's practice through professional photography, clear process frameworks, strategic content, and optimized user experience with FAQs and easy consultation booking.
3
Deliver Results
Launching a website that Rachel is proud of, one that genuinely reflects her as a professional, provides transparency for clients, and is optimized for local search visibility in the Madison Square Park area.
💬
"Marcie and her team were a pleasure to work with. I now have a revamped website that I am really proud of and that genuinely reflects me as a professional. Their team is patient, kind and receptive to feedback. I would highly recommend."
— Rachel Karnovsky, Psy.D.

Outstanding Results

🎯 Authentic Representation

A website that genuinely reflects Rachel's professional identity, creating an authentic connection with prospective clients before they even reach out.

📍 Local SEO Optimization

Strategic photography and content focused on the Madison Square Park neighborhood, improving visibility for local search queries from potential clients.

✨ Trust & Transparency

Clear process explanations, FAQs, and approach descriptions that build trust and answer questions before clients need to ask.

🔄 Easy Conversions

Strategic placement of consultation forms and CTAs throughout the site, making it effortless for potential clients to take the next step.

A Website to Be Proud Of

Custom Professional Design
Patient Collaborative Process
Optimized For Local SEO

Need a Professional Website for Your Practice?

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